PEDDI is an Indian menswear label built around one idea: that handcraft should lead, not follow. No outsourced embellishments, no surface-level cultural references. Their debut SS26 collection develops an entirely new embroidery technique called Seam Embroidery, draws its entire design language from the cricket ball, and puts between 37 and 54 hours of artisan work into each piece. Eight craftspeople per garment. The result is a line of menswear co ord sets that don't just look considered, they're built that way from the ground up. This is what that looks like in practice.
The Seam That Changes Everything
The Wobble Seam SS26 is where the collection's idea is most legible. A wobble seam in cricket is a specific grip that makes the ball move unpredictably through air. PEDDI took that concept and stitched it directly onto fabric: the embroidery traces the ball's seam path across the shirt in off-white thread on deep black linen. Front and back both tell the story. 37 hours of hand embroidery by 8 artisans went into this piece. As a Men's Co Ord Set it's the kind of thing that looks better the closer someone gets to it.
Quiet on the Surface Loud in the Making
The Handcrafted Classic Leather Ball SS26 is the collection's quieter piece but 42 hours of work by 8 artisans went into it. Black geometric embroidery runs vertically down an off-white linen shirt and across the sleeves, tracing the threading structure of the cricket ball onto the fabric. Worn as Mens Co Ords with the matching trousers it reads as a complete outfit that doesn't need anything added to it. The embroidery does the work so nothing else has to.
The Red Cherry in Full Bloom
"Red Cherry" is what players call a new cricket ball. The Cherry Tree SS26 takes that term and runs with it: the ball reimagined as if it were blooming through a tree, scattered across off-white Lyocell in embroidery and Dori work. At 54 working hours across 8 artisans it's the most labour-intensive piece in the collection and it shows. This is the Men's Co Ord Set you wear when you want the outfit to do the talking. The maximalist surface has a clear logic behind it which is what separates it from just being busy.
Deep Red and What It Carries
The Handcrafted Resort Wear SS26 brings colour into the conversation. The deep red of a leather cricket ball carries a specific energy and PEDDI translated that into linen with Seam Embroidery at the collar and cuffs. 42 hours of craft by 8 artisans. This is the piece in the Men's Co Ord Sets India lineup that works hardest across contexts: a wedding weekend, a holiday, a dinner that runs late. The construction is identical to everything else in the collection. The mood just shifts.
A New Standard for Men's Co-Ord Sets
Indian menswear has always had the craft. What it's been waiting for is a label that treats it as the whole brief rather than a detail added at the end. PEDDI's debut makes a strong case that men's co ord sets can carry real cultural weight without sacrificing wearability. Every piece in this collection has a story you can trace back to its source and hands you can attribute it to. And for a first collection, it sets a bar worth paying attention to.