World of peddi

EXPLORE US

ABOUT US

PEDDI is an Indian fashion label that celebrates handcrafted mastery through narrative driven menswear and reimagined surface ornamentation. The brand explores texture, colour, and form and every season, we embrace a new cultural language. These evolving influences shape our design process, allowing us to continually reinterpret contemporary menswear while remaining true to its core philosophy of Indian craftsmanship. Our debut collection reimagines embroidery through a newly developed craft we call “Seam Embroidery.” Inspired by India’s most beloved sport, Cricket, the collection explores textures and the intricate threadings of the cricket ball, translating them into garments that embody both the physical energy and the psychological intensity of the game.
Spring Summer 2026 - FASHION WALK + DIY

Our Spring Summer ’26 collection is brought to life through hours of patient handwork. From pattern drafting to final finishing, every piece moves through the hands of skilled artisans who carry forward generations of embroidery heritage. Our designs are not produced in haste and we value pieces in hours we put in to make one. A single garment can take 15 to over 100+ hours to complete or more depending on the complexity and done with intricate handcrafting techniques requiring dedicated attention and precision. Teams of up to eight artisans may collaborate on one piece ensuring every embroidered thread, seam, and detail reflects excellence and of the narrative we choose for the season. For SS26 we work exclusively with linen and lyocell, chosen for its breathability and character. Techniques explored for this season were dori work, patchwork, hand embroidery, cutdana techniques. Every DIY session host allows guests to paint their skills and creativity directly onto the fabric on a craft bed, evoking personal expression and creativity beyond boundaries values deeply rooted in PEDDI. These unique creations will be showcased in our gallery for each season.
CRAFTSMANSHIP/ SUSTAINABILITY

For over three generations, the artisans behind our creations have preserved the art of traditional hand embroidery within their families. In their homes, craftsmanship is a living legacy passed down through observation, discipline, and devotion and at PEDDI we highly value these principles and strive to stick to it. From an early age, artisans grow up surrounded by wooden frames, tracing papers, vibrant threads, and unfinished garments. They learn from mentorship absorbing techniques through practice and patience. This intergenerational transfer of knowledge reflects memory, mastery, and meaning imprinted on the making. The whole journey of the garment flowing from fabric to final artwork is astonishing and is only possible with these hands at work.