ART & CRAFT

We developed this craft by drawing inspiration from the iconic seam of a cricket leather ball. The raised seam, which defines the ball’s movement and character, is translated into embroidery through carefully structured 3-5 layered thread work. The technique highlights linear textures that run across the garment, symbolizing precision, nostalgia for every once aspiring athlete who has held the seam of a cricket ball, and the spirit of this sport.

Dori work is a traditional embroidery technique that uses a thick cord or twisted thread to create raised, textured designs on fabric. The word dori means “cord,” and true to its name, this craft transforms thread into bold, dimensional artistry. Unlike flat embroidery, dori work builds structure on the surface of the garment. The cord is carefully guided by hand and secured with fine stitches, forming flowing art, intricate paisleys, geometric lines, or sculpted borders.

Pani Cutdana is a heritage hand embroidery technique rooted in patience, precision, and quiet mastery. The name itself evokes fluidity pani meaning water reflecting the smooth, continuous flow of stitches that define this craft. Unlike bold, raised embellishments, Pani Cutdana is known for its refined surface work, where thread moves gently across fabric like ripples on still water. Today, this craft continues to bridge past and present. While silhouettes evolve and fabrics change, the technique remains rooted in tradition. It stands as a reminder that true craftsmanship does not seek attention it reveals itself gradually, through detail, and texture.

This technique arranges beads in carefully paired sequences, creating a rhythm that is both visually striking and structurally balanced. By placing the beads in alternating pairs, the embroidery achieves a fuller, textured appearance without compromising symmetry.