PEDDI

PEDDI is an Indian fashion label that celebrates handcrafted mastery through narrative driven menswear and reimagined surface ornamentation. The brand explores texture, colour, and form and every season, we embrace a new cultural language. These evolving influences shape our design process, allowing us to continually reinterpret contemporary menswear while remaining true to its core philosophy of Indian craftsmanship.

- That’s PEDDI, from us to you.
PEDDI and the Menswear Co Ord Sets India Was Missing
PEDDI is an Indian menswear label built around one idea: that handcraft should lead, not follow. No outsourced embellishments, no surface-level cultural references. Their debut SS26 collection develops an entirely new embroidery technique called Seam Embroidery, draws its entire design language from the cricket ball, and puts between 37 and 54 hours of artisan work into each piece. Eight craftspeople per garment. The result is a line of menswear co ord sets that don't just look considered, they're built that way from the ground up. This is what that looks... Read more...